Leading retail designers Kid Neon join Deloitte to expand virtual reality capability

September 20th, 2016

Deloitte has further enhanced its virtual reality (VR) capability by today joining forces with Kid Neon, an architectural illustration firm with leading experience in VR, 3D and spatial modelling and visualisation.

Kid Neon works with architects and design teams to help organisations experience future spaces before they are built. They are seen as leaders in the retail space, having worked with companies such as New Balance, Jurlique and GPT.

Deloitte CEO, Cindy Hook, said: “Deloitte’s 2016 TMT Predictions report highlighted that VR would enjoy its first billion dollar year globally in 2016 and our recent Media Consumer Survey and the success of Augmented Reality game Pokemon Go illustrates the desire amongst Australians to adopt these new technologies.

“Since MashUp joined Deloitte in August last year, we have experienced strong demand for the team’s expertise in designing physical environments in a way that is sympathetic to today’s digital world and creates seamless customer experiences. Kid Neon provides a logical extension of our brand and spatial design capabilities, but they will also enable us to use augmented reality and virtual reality across our whole consulting practice. We can now use VR for training, data gathering on customer behaviour, war gaming scenarios for large risk projects – the applications are endless.”

Robbie Robertson, Spatial & Brand Experience Lead Partner, said: “VR is a highly specialised area of design; it takes years to become experts in this technology. Teams of this quality are rare in Australia and we are thrilled that Kid Neon are joining Deloitte. What is really exciting is that Kid Neon’s team of specialists are not only architects but also 3D visualisers that allow us to bridge the digital and physical worlds through AR & VR. The addition of Kid Neon supports our aggressive growth targets for the Spatial and Brand Experience team.”

Michael Lyons, founder of Kid Neon, said: “We are increasingly seeing VR transfer from gaming to business use. It is becoming normalised as a viable option to test new environments. How people experience VR is currently on an individual basis, but that will change over the next 18 months – it will become a group experience, which we have pioneered tools for.

“We are looking forward to joining Deloitte’s Spatial & Brand Experience team and expanding the reach of our expertise.”

The Kid Neon move builds on a series of recent technology and marketing-related transactions, alliances and lateral hires that Deloitte has completed in recent years, including taking on teams from:

  • The Explainers (storytelling and explaining complex ideas)
  • SixTree (integrating legacy and emerging technology platforms)
  • Cloud Solutions Group (changing the way cloud infrastructure advisory services are delivered)
  • MashUp (spatial design and blending the physical and digital customer experience)
  • Dataweave (Oracle implementation services, identity management and cloud solution delivery)
  • Digivizer (providing real-time social analytics to strategic business consulting).

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