“AMP is putting our customers at the forefront of everything we do. The delivery of AMP.com.au marks a visible and tangible symbol of our transformation and is the latest in a series of initiatives to help customers get access to AMP’s products and expertise in an effortless way that aligns to their financial aspirations” Michael Weeding, Digital Director, AMP

Applied capabilities

  • Web

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Delivering a new and improved amp.com.au in 28 weeks

Within an aggressive timeframe, the team had to create a foundation Customer Experience Platform of the future. This included coming up with a new digital identity, rallying the entire business during a time of major transformation, guiding them in discarding 70% of their existing content, writing new content, implementing a new CMS platform using agile and assisting them in deploying on a hybrid cloud architecture. Working closely with AMP’s Digital teams, the timeframe was met, importantly along with the high quality standards set by the senior management team.

Delight, excite and empower

Would it be possible to reinvent a 1,800 page website into a lean and engaging 460 page digital platform that would delight, excite and empower Australians to do more with their financial futures? The answer: an emphatic ‘Yes!’ Thanks to customer-centric content and design, and the evolving ability to personalise content and integrate the platform with legacy systems, AMP can now better help Australians ‘own their tomorrows’.

On time, on budget, on strategy

AMP senior management are extremely excited about the new amp.com.au. We’ve created a foundation Customer Experience Platform spearheaded by a fully responsive site across four breakpoints, enabling analytics and personalisation capabilities along the way. While it’s too soon to garner any meaningful results, early customer feedback is very positive indeed.