The challenge: getting ANZ customers to DIY
ANZ’s research found a distinct lack of awareness of ANZ’s self-service channels amongst their customers, and therefore a failure to perceive those advantages. Our challenge was to demonstrate the numerous self-service banking options available in an engaging and convincing manner.
Self-service banking is secure and easy
We created an interactive multi-channel experience including seamlessly embedded HTML5 videos based on user needs and insights, storyboarded and produced specially for the site.
These informative and entertaining videos provided a clear and compelling message that ANZ has better ways to bank.