“This is a huge leap forward for ANZ - Deloitte Digital has hit the "wow factor" and pushed the bar even higher with a digital solution that has exceeded expectations.” Mark Hand, Managing Director, Retail Distribution, ANZ

Applied capabilities

  • Digital Content
  • Social
  • Strategy
  • Video

See our Capabilities

The Challenge

Deloitte Digital was approached by ANZ to produce digital media content for their concept branch located at 833 Collins St Docklands. The engagement involved a strategic review of interactions and flows through the newly designed branch, and how digital media could be used to attract, entertain, educate and inform in branch customers. Deloitte Digital worked closely with ANZ in creating a solution which meet both business and marketing objectives and set a roadmap for how customers would interact with ANZ branches in the future.

The Solution

We designed & developed content for specific customer needs in the zoned sections within the branch, with an aim to Attract, Entertain, Educate, Inform and Interact. The branch was fitted with a variety of large format digital screens covering portrait, landscape & superwide formats, as well as an interactive iPad infobar. The different screens allowed us to target customers attention with a variety of content including animation, live action and dynamic feeds.

The Creative Strategy

Throughout the design process, we were conscious to create a pleasant customer experience with added value beyond typical product advertising; as such a lot of the content was designed to reflect a humanity, ambience and entertainment that engaged the customer in meaningful ways. Particular attention was paid to create a unique experience for the dynamic content & quality of animation, including:

  • Custom weather feeds that push video content depending on the weather conditions
  • Ambient, non-branded “infotainment”
  • Live action video portraits of in branch staff, which personalised the branch.
  • Native iPad app showcasing ANZ’s digital tools including a comparison tool, digital brochures and videos and feedback forms
  • Rich high impact animation to educate & entertain

The Results

Initial customer surveys in-branch reflected strong results, with over 70% agreeing the digital media made the branch more welcoming. A majority of surveyed customers also found the content informative, entertaining and preferred digital media over traditional print advertising. The final solution complimented the physical design of the new branch, enriched the customer experience, excited the client and epitomised the ANZ brand.