“We now have a best in class digital experience for customers, driven by thought provoking content and leading digital tools that power customer interactions across multiple channels” Kristina Curtis, Head of Customer Analytics and Digital - Global Wealth, ANZ

Applied capabilities

  • Digital Content
  • Mobile
  • Web

See our Capabilities

A compelling customer experience

ANZ Wealth wanted a website to present high value content and tools that could be leveraged across channels, departments and geographies. A customer-centric design was also required to provide a seamless experience across desktop, mobile and tablet.

Personas, task models and design principles were created up front and used to guide the design process. A disciplined approach was then taken to ensure that every page had a clear purpose and objective. Ongoing customer engagement and validation was also an ongoing part of the process. This ensured the delivery of a website that put the customer’s needs first.

A new digital platform

ANZ Wealth required a digital platform that was intuitive for staff and enabled them to deliver content and tools into their digital & physical channels.

Deloitte defined the solution architecture and gathered requirements to understand who would be using the system and how. Designs were translated into page templates, which were built into the content management system, and following rigorous testing, fixing and refinement the platform went live. ANZ Wealth now benefits from increased agility, marketing effectiveness and an overall simplified content management environment.

A great partnership

ANZ Wealth and Deloitte worked closely together to co-design, build and deliver the new website and platform. The project’s success was built on collaboration, teamwork and a commitment from both parties to realise the shared vision.