Speed to market
By partnering with Deloitte, CGU was able to launch a new offering in record time. New ways of working reduced time to market to three months, a nine month reduction when compared with conventional methods.
To radically reduce time to market, a multi-disciplinary team was assembled that used techniques such as co-design sessions, service prototyping, business modelling and contextual inquiries (customer site visits).
CGU has retained capabilities developed during the engagement for reuse on future projects and to progress their pathway of becoming a more customer-centric organisation.