“Young Queenslanders are looking for convenience and increased access to information. With the new free2go site, regardless of where they are and what device they are using, young Queensland drivers are able to sign up for the free2go program and access program benefits, tools and information.” Greg Moore, Executive Manager Digital Services, RACQ

Applied capabilities

  • Digital Content
  • Mobile
  • Social
  • Web

See our Capabilities

A youthful touch

The new website needed to engage with a young demographic, so we wanted to deliver a look and feel that communicated with young drivers in Queensland.

Our aim was to simplify communication and maximise engagement – providing a more enjoyable and functional experience for users and a way for users to join online.

A responsive design

With our unique mix of capabilities and perspectives – from user experience, creative design, content development, strategy and technical implementation, we worked with RACQ to design and develop a youthful, engaging and responsive Sitecore website with a flexible content management experience.

The new website allows users to join the free2go program online using an intuitive form that is fully integrated with RACQ’s backend systems.

Getting users excited about the road ahead

The RACQ free2go team now have a dynamic website that can tailor content to a user’s needs and create a personal experience for each user based on their browsing behaviour and location.

The refreshed website now offers younger drivers of Queensland an engaging and youthful design and experience across all platforms and the ability to join free2go online.