“Deloitte were highly accountable to their product. If we tie that thinking into the creative component, we ended up getting the best of both worlds through working with Deloitte.” David O’Loughlin, Director Marketing & Communications, South Australia Tourism

Applied capabilities

  • Strategy
  • Web

See our Capabilities


  • 2012 WebAward Travel Standard of Excellence
  • 2013 Australian Mobile Award Travel Guides

Where tourist needs meet business needs

Identifying and understanding the intersection of where the needs of the tourist meet the needs of the business was critical to providing the right solution.

Using research and user experience (UX) workshops, a rapid redesign uncluttered information and simplified the booking process.

Booked and paid for in less than five clicks

Through a combination of design and complex back-end engineering, the user can now find that ‘perfect little B&B’ and have their next holiday booked and paid for in less than five clicks.

Work undertaken included improved usability, inspiring and engaging design, incorporation of OpenText CMS and Australian Tourism Data Warehouse and V3 integration.

Many SA operators signed up immediately

The Search & Book function is the most used page on the site, showing it is meeting the primary needs of the SATC and its consumers.

Deloitte continues to work with the SATC to further enhance the site, focusing on new interactive features and tools to provide a richer online experience.