“The Telstra 24x7™ Mobile Apps allow our customers, for the first time, to see a single view of their relationship with Telstra plus recharge their pre-paid services. This has been a huge step forward in the way that our customers experience our services but it’s only the beginning of our digital journey.” Ben Forsyth, Head of Mobile & Social - Telstra Digital

Applied capabilities

  • Mobile
  • Social

See our Capabilities


  • 2012 Australian Mobile Awards Best Android App
  • 2013 Australian Mobile Awards Best Multi-channel Integrated Marketing Campaign

One app – so many great features

The Telstra 24x7™ Mobile Apps range provide a great set of features including service information, usage monitoring, billing information, pre-paid recharge, a store locator and facilitation of social media support. For added convenience, customers can interact with their Telstra services using either their My Account login or via the Telstra SIM card in their device.

Designed by, and for, Telstra’s customers

A key aspect of the program was the user engagement, which resulted in over 1,500 Telstra customers being involved in trialling and testing the Mobile Apps. This was to ensure that the first release of Telstra’s Mobile Apps were designed with our customers – for our customers.

Making it easy to do business with Telstra

The Telstra 24x7™ mobile apps are a major factor in making it easy for customers to business with Telstra.

The mobile apps have been downloaded 2.5 million times and have 1m active monthly users.

Ratings for the Telstra 24x7™ apps at 6th August 2012:

  • Telstra 24x7™ for iPhone – 4.5 star average rating from 90 reviews
  • Telstra 24x7™ for iPad – 4.0 star average rating from 369 reviews
  • Telstra 24x7™ for Android – 4.4 star average rating from 186 reviews