The mystery of military agencies
The Australian Army faces the same challenge as other military agencies around the world: communicating with the country’s constituents, current members and veterans.
To break down this closed-off stereotype and remove the sense of mystery, the Army wanted to build the profile of the service they provide and share the breadth of work they do.
The Army shares its story
People are the Army’s most valuable asset. That’s why the new website focusses on sharing their stories.
Engaging design invites users to discover more about the Army, social features enable users to share the work Army does, and smart website elements change based on user behaviour.