“People are Army’s most valuable asset and the website conveys the story of who we are” Lieutenant General David Morrison, Chief of Army
The Australian Army

Applied capabilities

  • Web

See our Capabilities

Awards

  • Sitecore’s Site of the Year 2012 Best Federal Government Site
  • 2012 WebAward for Outstanding Website Outstanding achievement in web development

The mystery of military agencies

The Australian Army faces the same challenge as other military agencies around the world: communicating with the country’s constituents, current members and veterans.

To break down this closed-off stereotype and remove the sense of mystery, the Army wanted to build the profile of the service they provide and share the breadth of work they do.

The Army shares its story

People are the Army’s most valuable asset. That’s why the new website focusses on sharing their stories.

Engaging design invites users to discover more about the Army, social features enable users to share the work Army does, and smart website elements change based on user behaviour.

A more informed Australia

The new website, with its modern CMS, acts as a centralised point for multiple departments and media communications.

Improved usability and content has led to an increase in traffic and resulted in a more informed Australian public and engaged Army families.