We believe that the right idea at the right moment can spark change and inspire action. Explore our insights on creative business transformation, future-proofing your business, and innovating to create great impact for all.
Generative AI
Generative AI is poised to transform the efficiency, quality, and scale of what marketing organizations produce. But can it also be used to enhance the insights used to build your customer strategy itself? Explore four key questions every marketing organization should consider when crafting an AI-ready customer strategy.
Customer service
The typical service journey has been largely reshaped by tech-driven options that give consumers the power to choose in the moment. To deliver quality service across channels, brands can adopt an approach known as transparent service optionality.
Employee Experience
Experience leaders have an exciting role in shaping customer and employee experiences, especially with the rise of generative AI and a quickly growing younger workforce and customer base. Here, we share new data about their unique challenges and offer strategies to help experience leaders optimize their impact and reach their full potential.