Mobile Consumer Survey

August 6th, 2012 by Admin | StrategyMobile Web

How are consumers choosing to connect their mobile gadgets, and where is the future growth in connectivity? How have smartphones changed tariff and spending patterns in the market? And how do users want to be charged for mobile data? These and other questions are addressed in the 2012 global mobile consumer survey.

For a quick round up of our findings check out our infographic below.

This year’s survey provides a unique insight into consumer behaviour in the mobile market. The UK research is part of the Deloitte Global Mobile Consumer Survey 2012 which surveyed 27,000 consumers from 15 countries in May/June 2012. The UK study was conducted in May 2012 by YouGov based on a survey written by Deloitte and had 2060 respondents.

Some key take away stats are:

  • 38% of respondents had a bill shock in the last 12 months
  • More than 50% of smartphone users have less than 1GB of data allowance
  • Tablet users spend on average 3 times more on apps than smartphone users per month
  • 50% of smartphone owners use Wi-Fi to connect when they are out and about, at someone else’s house (47%) or at work (28%)

A global report covering the key trends and findings will be available to download in the autumn. Interested in our insight or want to go mobile contact us.