The Report

Have a read of our detailed Mobile Influence report. Interested in our insight or want to go mobile? Contact us.

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Ownership

Soon everyone will have one. Smartphones become ubiquitous. The only way to serve every customer, wherever they are.

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Influence

Smartphone influence on in-store sales is fifteen times the value of mobile transactions alone. The fastest growing area in retail.

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Payments

Things are about to go exponential. As technology catches up with customer desire for convenience, smartphones become the main method for moving money.

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Data

What’s in it for me? With a smartphone in hand customers are more confident with their cash but if you really want to know them it’s all about trust and it is on their terms.

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Convergence

The smartphone is where it all comes together for the customer. The information, the services, the money – the device that provides access all areas to the omnichannel customer.

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