Mentions v. Attendees: Who’s talking most about SXSW?
March 8th, 2014 by Deloitte Digital
The social buzz around SXSW Interactive is huge. Think about it, every attendee has a Twitter handle, then you’ve got a ton of brands in Austin operating corporate Twitter handles, and if you add it all of the people tweeting “I wish I was at #SXSW Interactive. #FOMO,” you’ve got some serious chatter.