With the retail industry growing at a tepid 1.3 percent, assumptions are swirling about the cause. Is the consumer just staying home? Or are big retailers squashing smaller ones? Perhaps retailers with a strong digital presence are pummeling brick and mortar stores? We used findings from Deloitte’s “Retail Volatility Index” (RVI) to determine the root cause of difficulties in the industry and how to rise above them.
Digital influence is accelerating and changing the face of retail. Retailers need to expand their view of the digital channel beyond the “buy” button to harness opportunities to drive sales and more accurately measure success. Our latest retail study, “Navigating the New Digital Divide,” is now available to report the latest on these trends.