Developing social listening programs for pharmaceutical companies

April 12th, 2016 by Becca Ramble, Katy Balatero

Pharmaceutical companies aren't currently taking full advantage of the wealth of patient-generated content on social media channels. Here, Deloitte's Becca Ramble and Katy Balatero outline how these companies can set up successful social listening programs to uncover patient insights while managing and mitigating risk.  

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