Perpetual Evolution: The new constant for marketers

January 27th, 2017 by Alan Schulman

The world of marketing has changed dramatically in the age of digital, and it keeps on changing. Which is why we kicked off Deloitte’s CMO Academy “The Evolving Role of the CMO” by bringing this constant state of evolution to life through an immersive, data-driven creative experience.

Read more

How data drives the art of the swing and beyond

October 26th, 2016 by Alan Schulman

With so much information at our fingertips today, brands and agencies have the opportunity to craft data-informed advertising experiences with real depth. In this article for Advertising Week, Alan Schulman, Deloitte Digital’s national director of brand creative & content marketing, shares his thoughts on data-driven creative.

Read more

Algorithms don’t feel, people do

May 12th, 2016 by Alan Schulman

Alan Schulman, Deloitte Digital’s national director of brand creative & content marketing, shares his thoughts on getting more human emotion into programmatic creative. Alan will speak on May 18, alongside Flashtalking—a leading programmatic platform—at Internet Week in New York.

Read more