Twitter tip: How to cut through the noise to find what you’re looking for

February 14th, 2017 by Laura Anderson

Let’s face it. There’s a lot of noise on Twitter these days. Here's a simple tip to make searching for what you want easier.

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Why social media may change, but business stays the same

November 22nd, 2016 by Laura Anderson

Deloitte Digital Senior Community Manager Laura Anderson recently traveled to Portugal to help develop a business' social media strategy. Following are her insights on how social media behaviors change overseas.

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How to get the most out of your Facebook posts

June 21st, 2016 by Rebecca Fairchild

How can you improve the reach and engagement of your Facebook posts? Deloitte Digital Senior Research Analyst Rebecca Fairchild provides some tips.

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Deloitte Digital hosts social media workshop for nonprofits

May 24th, 2016 by Deloitte Digital

Deloitte Digital’s Pioneer Square studio will host a free social media workshop for nonprofits on June 10. If you or someone you know works for a nonprofit, this is a great opportunity to learn from our social media pros. 

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It’s coming: The new Instagram algorithm

May 17th, 2016 by Laura Anderson

Instagram recently announced it will roll out a new algorithm. How will it work? And what does that mean for your social media strategy?

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Vote now! Help Heat win at the Webbys

April 15th, 2016 by Deloitte Digital

Deloitte Digital’s newly acquired creative agency, Heat, has been nominated for three Webby Awards! Read on to learn more about Heat's stellar work and how to vote and help them win.

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Developing social listening programs for pharmaceutical companies

April 12th, 2016 by Becca Ramble, Katy Balatero

Pharmaceutical companies aren't currently taking full advantage of the wealth of patient-generated content on social media channels. Here, Deloitte's Becca Ramble and Katy Balatero outline how these companies can set up successful social listening programs to uncover patient insights while managing and mitigating risk.  

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Not Your Mother’s Registry Part 2:  7 Tips for Designing a Registry Experience

October 20th, 2015 by Stephanie Tice

In part two of this series on wedding registries, Deloitte Digital’s Stephanie Tice gives retailers some tips on how to address couples' registry needs and expectations in the digital age.

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Not Your Mother’s Registry Part 1: 7 Trends from Social Research

September 22nd, 2015 by Stephanie Tice

As with most things in our lives, the culture around weddings is changing as technology evolves. Deloitte Digital conducted a social media study to uncover how couples’ experiences with their wedding registries are changing in the modern age. 

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How I used Python to learn about the Internet of Things

September 22nd, 2015 by Laura Anderson

Deloitte Digital Senior Community Manager Laura Anderson shares how she used Python codes to monitor online community discussions and research topics, in this case the Internet of Things. How can this programming language be used to help discover who’s joining a conversation, who’s leading it, and what its trends are?

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New guidance from the FTC for online disclosure

August 3rd, 2015 by Deloitte Digital

The FTC recently released new guidelines for advertising endorsements. It’s clear they’re beefing up their action when it comes to compliance. What does this mean for your social media program?

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Social media analytics: What it’s good for, and what it’s not

May 26th, 2015 by Beth Kelley

Over the years we have seen some companies do amazing things thanks to social media research and analytics. We have also seen some companies that had no idea what social analytics could do for their business. Our Social Intelligence team decided to lay it all out.

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The impact of using social for social good

May 7th, 2015 by Brooke Loughrin

Social media isn’t all celebrities, selfies, and cat videos. It can change lives and inspire giving. In the past year, we have continued to see the power of social media to help companies, foundations, and charities raise awareness and achieve their goals in new, profound ways. 

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7 different types of selfies

September 22nd, 2014 by Laura Anderson

A social phenomenon. A staple in our digital culture. And it’s also an effective way to engage others with your brand. Check out seven different selfies you've likely seen on your networks.

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Play it safe with social media advertising

August 11th, 2014 by Laura Anderson

With over one billion active users on Facebook and more than one billion tweets sent every 48 hours, social media is an appealing option for small businesses and marketing conglomerates alike to advertise their products and services. But you’ve got to do it right.

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How behavior change communications can impact your marketing strategy

July 28th, 2014 by Erin Schiavone

If you’ve been to a hotel recently, you’ve probably been subject to a social experiment. Ever notice that card in the bathroom asking you to consider the environment and reuse your towel? That was an experiment in behavior change communications at work. 

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New mini web series from the HTML5 Hub!

June 24th, 2014 by Conner Kutsunai

The same HTML5 campaign team that brought home the Seattle Addy earlier this spring for Museum of Mario and a nomination for a Webby award, has just launched a new mini web series. Check it out!

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The differences between influencers and advocates

April 16th, 2014 by Laura Anderson

For brands, connecting with targeted audiences is a key goal. But how do you do it? Do you need influencers, advocates, or both? Find out.

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Infographic: The social side of beer drinking

January 15th, 2014 by Deloitte Digital

You can learn a lot about life through social media. This winter we decided to focus our sights on a marginally popular beverage. Check out this infographic, based on social media data, detailing some interesting beer-drinking habits found in the good old U.S. of A. Because, well, why not?

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How second screen experiences are changing traditional media

January 3rd, 2014 by Mike Guay

Pundits have been saying for years that traditional media is dying. Is it true? Michael Guay, senior community manager at Deloitte Digital in Seattle, talks about how second screens are creating new opportunities for traditional media and advertising.

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Good storytelling: 4 keys to successful campaigns

December 11th, 2013 by Joe Register

Digital marketing has a lot of new opportunities for audience engagement. But in the end, success usually comes back to good storytelling. Here are four helpful tips.

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Survey: How is social business evolving?

November 7th, 2013 by Deloitte Digital

This week marks the year-three launch of the social business global executive study, a multi-year collaboration between Deloitte Consulting LLP and MIT Sloan Management Review. Core to the research is a large online survey of cross-industry and cross-functional business executives.

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What does a community manager do anyway?

November 5th, 2013 by Mike Guay

If you think community managers are just tweeting and posting to Facebook all day, think again. As social media has evolved, the work they do has become more and more tightly connected to data, and businesses that ignore the insights this role can glean are likely missing out.

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Social strategy: What is it and how does it help brands?

October 24th, 2013 by Emily Gibian

What it means to be strategic with your social channels has changed a lot over the years. Social strategist Emily Gibian writes about where this discipline has been, and what a good social strategy can do today for brands. This is part of our blog post series on the role of social media today for businesses.

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The mounting importance of social business

August 21st, 2013 by Deloitte Digital

How are businesses using social tools and techniques in the market today? In the following interview, Doug Palmer, Deloitte Digital Social Lead, shares his perspective on the recent study by MIT Sloan Management Review and Deloitte on social business. He also includes thoughts on how companies can benefit from the findings.

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What to consider when designing social for the enterprise

August 5th, 2013 by Adrian Chan

Enterprise social tools have a different set of goals. It’s all about getting work done. That means they need to address purposes of timing, aligning, connecting, transacting, obligating—not just persona building. What does this mean for designing the enterprise social experience?

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How you can use Twitter to improve branding

November 25th, 2012 by Jonathan Mumm

Twitter backgrounds can provide an opportunity for branding and promoting your other profiles or websites. The amount of usable background space has changed over the years, and this post will help you stay current with Twitter’s background changes.

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How is your company thinking about social biz?

November 4th, 2012 by Deloitte Digital

Back in May, Deloitte and MIT Sloan Management Review (SMR) released a study on social business. We’re kicking off our second year of research and we want to hear from you.

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Digging into social biz

May 30th, 2012 by Deloitte Digital

When it comes to social business, what are companies really doing? A new global study from Deloitte and MIT Sloan Management Review digs into this very topic.

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