Why social media may change, but business stays the same

November 22nd, 2016 by Laura Anderson

Deloitte Digital Senior Community Manager Laura Anderson recently traveled to Portugal to help develop a business' social media strategy. Following are her insights on how social media behaviors change overseas.

Read more

Using Agile to develop digital banking capabilities – demystified

November 3rd, 2016 by Kevin Laughridge

Working directly with some of the world’s top financial institutions to build and implement leading-edge digital and mobile solutions, we’ve compiled the following tips to help you overcome common challenges using the Agile methodology. 

Read more

How data drives the art of the swing and beyond

October 26th, 2016 by Alan Schulman

With so much information at our fingertips today, brands and agencies have the opportunity to craft data-informed advertising experiences with real depth. In this article for Advertising Week, Alan Schulman, Deloitte Digital’s national director of brand creative & content marketing, shares his thoughts on data-driven creative.

Read more

Myth-busting the beliefs around retail disruption

August 10th, 2016 by Kasey Lobaugh

With the retail industry growing at a tepid 1.3 percent, assumptions are swirling about the cause. Is the consumer just staying home? Or are big retailers squashing smaller ones?  Perhaps retailers with a strong digital presence are pummeling brick and mortar stores? We used findings from Deloitte’s “Retail Volatility Index” (RVI) to determine the root cause of difficulties in the industry and how to rise above them.   

Read more

How to get the most out of your Facebook posts

June 21st, 2016 by Rebecca Fairchild

How can you improve the reach and engagement of your Facebook posts? Deloitte Digital Senior Research Analyst Rebecca Fairchild provides some tips.

Read more

From takeoff to touchdown, it’s about engaging the patient

June 16th, 2016 by Chris Zant

Delivering consistent, high-quality, reliable patient engagement across all channels is undeniably important in health care. What does a great patient engagement program platform look like?

Read more

Algorithms don’t feel, people do

May 12th, 2016 by Alan Schulman

Alan Schulman, Deloitte Digital’s national director of brand creative & content marketing, shares his thoughts on getting more human emotion into programmatic creative. Alan will speak on May 18, alongside Flashtalking—a leading programmatic platform—at Internet Week in New York.

Read more

How to talk with customers: What modern dating can teach us

April 28th, 2016 by Akshai Prakash, Ashley Starks Amin

"I was in a relationship for a few years, and I think in the time I was in the relationship, all dating communication went exclusively to text. You can’t call anybody anymore. If you call people: 'What, are you on fire? Quit wasting my time. Text me that s***!' " – Aziz Ansari, "Dangerously Delicious"

Communication in any relationship is complicated and always evolving. Here’s what modern dating can teach organizations about how to communicate with their customers today.

Read more

Developing social listening programs for pharmaceutical companies

April 12th, 2016 by Becca Ramble, Katy Balatero

Pharmaceutical companies aren't currently taking full advantage of the wealth of patient-generated content on social media channels. Here, Deloitte's Becca Ramble and Katy Balatero outline how these companies can set up successful social listening programs to uncover patient insights while managing and mitigating risk.  

Read more

Digital influence report: Global findings from nine countries

February 24th, 2016 by Kasey Lobaugh

Is digital influence on in-store sales a global phenomenon? We decided to find out. 

Read more

Holiday retail outlook: Engage customers by embracing these key disruptors

November 10th, 2015 by Rod Sides, Susan K. Hogan

Deloitte’s 2015 survey reveals disruptive trends in retail this holiday season.

Read more

Report: Creating business value with the Internet of Things

July 28th, 2015 by Deloitte Digital

The Internet of Things (IoT) is a particularly salient example of the interaction between technology and strategy. Our work in this area suggests that, at the highest level, the IoT can fundamentally transform how organizations create value. The question is: Where do you start? 

Read more

Digital transformation: Is your organization ready?

July 14th, 2015 by Deloitte Digital

To survive in the digital era, organizations should implement strong digital strategies that drive business transformation and can attract and retain top-performing employees across all age groups. How do we know? We asked, and they told us.

Read more

TV Programmers and the main*streaming* of digital

May 18th, 2015 by Daniel Ledger

As streaming becomes more and more mainstream, many traditional TV companies are choosing to launch their own direct-to-consumer online channels. 

Read more

Retailers: It’s time to capitalize on digital influence

May 13th, 2015 by Kasey Lobaugh

Digital influence is accelerating and changing the face of retail. Retailers need to expand their view of the digital channel beyond the “buy” button to harness opportunities to drive sales and more accurately measure success. Our latest retail study, “Navigating the New Digital Divide,” is now available to report the latest on these trends.

Read more

Find your Disruptive Advantage.

May 10th, 2015 by Andy Main

“In the next 10 years, 40% of the Fortune 500 companies will be gone,” according to an estimate in a study from the John M. Olin School of Business at Washington University. How do you make sure your business will be among the survivors or one of the disruptors? The answer: You’ve got to find your Disruptive Advantage.

Read more

Digital isn’t what you think it is.

April 20th, 2015 by Andy Main

Digital—everyone’s excited about it. Consumers clamor for the latest shiny gadget. Businesses push hard to get their digital strategies in check. Yet, this evolution isn’t about being digital at all.  

Read more

Driving the API Economy: 6 tips for business leaders

April 14th, 2015 by Deloitte Digital

Savvy business leaders are using APIs to drive innovation from the inside out, reshaping how their organizations create business value. Deloitte Consulting LLP and MuleSoft’s new alliance is Deloitte Digital make that happen for clients. Read on for tips they’ve gathered from the front lines of the API Economy.

Read more

Your customers evolve, and so should you

March 30th, 2015 by Westin Hatch

Customer needs evolve over time. Sometimes companies view these changes as unimportant or as fads, just as parents sometimes dismiss their child’s priorities as whims. Doing so may be a mistake. Making specific “lifestyle” changes can help companies and people keep up.

Read more

The key to CIO and CMO collaboration? Be customer-centric.

March 24th, 2015 by Deloitte Digital

The CMO and CIO relationship is becoming one of the most important C-Suite collaborations when it comes to delivering the kind of the digital experiences that customers demand. However these roles are traditionally very different, and that can make collaboration a challenge at times. 

Read more

Striking growth trends in the evolving world of commerce

September 29th, 2014 by Belinda McConnell

At Oracle Open World, Rick Westra and I will be talking about growth trends in commerce, how they’re affecting different industries, and how Deloitte Digital is helping our clients manage this complexity and take advantage of the opportunity it provides. Here are some of the trends we’ll be going over—and more—in our talk.

Read more

Rethinking the storefront for millennials in the digital age

September 23rd, 2014 by Jared Miniman

It’s time to rethink some of our assumptions about millennials. While they are a force accelerating many of the digital disruptions industries are facing now, their behaviors are much more nuanced than pushing for an economy made up of digital touch points alone. 

Read more

How behavior change communications can impact your marketing strategy

July 28th, 2014 by Erin Schiavone

If you’ve been to a hotel recently, you’ve probably been subject to a social experiment. Ever notice that card in the bathroom asking you to consider the environment and reuse your towel? That was an experiment in behavior change communications at work. 

Read more

Digital influence report: New insights for retailers

April 28th, 2014 by Deloitte Digital

Our latest retail report, The New Digital Divide, is now out! It begins to answer the question of just how much digital technology is influencing consumer purchasing decisions in the brick-and-mortar store.

Read more

Kennedy says: Deloitte is THE global leader in Mobility IT Strategy

January 15th, 2014 by Deloitte Digital

We hate to toot our own horn, but… we’re going to. Kennedy recently named Deloitte the global leader in Mobility IT Strategy, and well, we’re pretty proud.

Read more

How second screen experiences are changing traditional media

January 3rd, 2014 by Mike Guay

Pundits have been saying for years that traditional media is dying. Is it true? Michael Guay, senior community manager at Deloitte Digital in Seattle, talks about how second screens are creating new opportunities for traditional media and advertising.

Read more

Social strategy: What is it and how does it help brands?

October 24th, 2013 by Emily Gibian

What it means to be strategic with your social channels has changed a lot over the years. Social strategist Emily Gibian writes about where this discipline has been, and what a good social strategy can do today for brands. This is part of our blog post series on the role of social media today for businesses.

Read more

Digital marketing today needs a new type of insight

October 17th, 2013 by Mike Brinker

Consumers interact through clicks, likes, comments, and check-ins, which have taken away marketers’ ability to blast one-way messages. But in place, we have been given enormous amounts of information about who we’re talking to. We just have to learn how to use it. And Deloitte Digital is making moves to explode its impact on digital.

Read more

UX Strategy: Research, collaboration, and the power of making

September 26th, 2013 by Andy Fitzgerald

Where do business strategy and user experience strategy collide? At the beginning of September, Deloitte Digital Associate Creative Director Andy Fitzgerald attended the first annual UXStrat conference. An interesting theme emerged around how the gap between UX and business strategy is blurring. Check out his roundup here.

Read more

3 ingredients turning digital disruption into business transformation

September 2nd, 2013 by Steve Soechtig

Steve Soechtig joined Deloitte Digital in August 2013 as our new Denver studio lead. In this post, he shares his perspective on the convergence of mobile and social technologies, and how DD can help businesses capitalize on this transformative trend—using the key ingredients of strategy, user experience, and technology.

Read more

The mounting importance of social business

August 21st, 2013 by Deloitte Digital

How are businesses using social tools and techniques in the market today? In the following interview, Doug Palmer, Deloitte Digital Social Lead, shares his perspective on the recent study by MIT Sloan Management Review and Deloitte on social business. He also includes thoughts on how companies can benefit from the findings.

Read more

Re-imagining work—it’s all by design…

August 19th, 2013 by Maureen Carter

What is design, and how will it drive the work of Deloitte Digital’s new Federal studio? Here, Maureen Carter, the DD Federal team’s new creative director, shares her thoughts on how design will be the foundation for innovative digital solutions for our federal clients.

Read more

The mobile chasm

May 15th, 2013 by Jayson Nath

We’ve all seen the explosion of smartphone and tablet adoption in the consumer world—but a similar seismic shift is underway in the business world, too. Mobile technology isn’t just an incremental trend. It’s changing the very nature of society, culture, and business.

Read more

How is your company thinking about social biz?

November 4th, 2012 by Deloitte Digital

Back in May, Deloitte and MIT Sloan Management Review (SMR) released a study on social business. We’re kicking off our second year of research and we want to hear from you.

Read more

Viva la mobile revolution

August 12th, 2012 by Deloitte Digital

In this episode of Deloitte Insights, Shehryar Khan and Mike Brinker discuss the impact mobile is making on businesses today.

Read more

The mobile influence factor

June 26th, 2012 by Deloitte Digital

Looking to get a better understanding of the growing impact of mobile in the retail sector? Deloitte’s retail and distribution practice and Deloitte Digital conducted an in-depth survey of U.S. consumers about how they use their smartphones to shop today and their likelihood of using them in future buying decisions. Here’s a look at what we call the “mobile influence factor.”

Read more

Digging into social biz

May 30th, 2012 by Deloitte Digital

When it comes to social business, what are companies really doing? A new global study from Deloitte and MIT Sloan Management Review digs into this very topic.

Read more

Digital Disruption [Infographic]

May 6th, 2012 by Deloitte Digital

You’ve probably read countless studies and research on the massive tide of digital changes. We know what you’re saying: “So much data! So little time!” Don’t worry—we’ve pulled it together in one handy infographic to help you connect the dots.

Read more