Driving the API Economy: 6 tips for business leaders

April 14th, 2015 by Deloitte Digital

Savvy business leaders are using APIs to drive innovation from the inside out, reshaping how their organizations create business value. Deloitte Consulting LLP and MuleSoft’s new alliance is Deloitte Digital make that happen for clients. Read on for tips they’ve gathered from the front lines of the API Economy.

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Calling all Seattle lady geeks! Join us for She’s Geeky.

April 6th, 2015 by Deloitte Digital

On April 24-25, Deloitte Digital is hosting She’s Geeky, the unconference for women working in Science, Technology, Engineering and Math (STEM). Join us! 

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Your customers evolve, and so should you

March 30th, 2015 by Westin Hatch

Customer needs evolve over time. Sometimes companies view these changes as unimportant or as fads, just as parents sometimes dismiss their child’s priorities as whims. Doing so may be a mistake. Making specific “lifestyle” changes can help companies and people keep up.

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The key to CIO and CMO collaboration? Be customer-centric.

March 24th, 2015 by Deloitte Digital

The CMO and CIO relationship is becoming one of the most important C-Suite collaborations when it comes to delivering the kind of the digital experiences that customers demand. However these roles are traditionally very different, and that can make collaboration a challenge at times. 

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Marketing beyond marketing: The experience is your brand

March 12th, 2015 by Deloitte Digital

The 2015 Adobe Digital Marketing Summit brought together 7,000 marketers and technologists for a jam-packed week of learning and pushing the boundaries of what’s possible in marketing today. 

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