Taking the next step.

Belk, a collection of more than 300 department stores that celebrate the modern Southern lifestyle, had previously committed to a mobile presence with a mobile website, m.belk.com. But they knew that in order to more fully engage their audience, they had to do more. They asked Deloitte Digital to develop an iPad app that did just that.

Looking good.

Deloitte Digital worked with Belk to create an experiential “look book” that inspires users to create personalized looks while exploring current styles and trends. As the user scrolls through a multi-dimensional parallax environment, social elements such as Pinterest and Twitter update in real time, and imagery overlaps with typography. The result is an experience that plays off of Belk’s “Modern. Southern. Style.” aesthetic.

Performance pays off.

It’s not just an elegant, engaging app; it’s also hard working. We developed a custom API that made it easy to transfer Belk’s proprietary data to the new app. Likewise, catalog delivery—an important touch point for Belk—was built in, with the ability to update catalogs dynamically through a suite of administration tools.

“Deloitte Digital's creative and technical mobile knowledge and experience made it the best fit for our tablet initiative, which will play an important role in communicating the modern, Southern lifestyle to our customers. Together, we are creating a distinctive tablet experience—not another 'me-too' retail app—to delight our customers with the hospitality, service, and style they expect from Belk.” Ivy Chin, Senior Vice President of eCommerce, Belk

Applied offerings

  • Design
  • Mobile
  • Social
  • Strategy

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Introducing your new personal stylist that allows you to customize looks and share them with friends and family. Also, spot the hottest looks and trends by viewing the latest catalogs. Whether you want to shop online or just add things to your wish list, it’s all at your fingertips. Just pour a glass of iced tea, sit back, and find effortless Southern style.