Recreating the REI difference.

The nation’s largest consumer co-op wanted a long-term mobile strategy that placed customers first. We worked together to recreate their rugged, community-focused brand experience across mobile platforms.

Get out and play.

Deloitte Digital helped create an iOS and Android solution that pairs REI’s product catalog with the company’s mission. REI’s commerce apps allow outdoor enthusiasts to browse and buy gear and daily deals, access reviews and membership information, and share to social networks. The revamped Snow Report apps give slope junkies real-time access to weather conditions at ski resorts worldwide.

Gear—and more—on the go.

Whether it’s a first trip to the trail or an umpteenth getaway to the mountains, REI’s more than four million active members and casual outdoorspeople alike have the tools and info they need to prepare for their next adventure.

“It's pretty clear to us that more people will be using mobile phones to shop. If we can get customers aware of the app and they're in an REI store, they will be better serviced, they'll have a better experience at REI, and we hope that will lead to a better engagement with our customers.” Brad Brown,Vice President of e-Commerce & Direct Sales, REI

Applied offerings

  • Design
  • Digital content
  • Mobile
  • Strategy

See our Offerings


  • Digiday Mobi Award Best Mobile App for Ecommerce/Retail Winner

REI for iPhone and Android

Find, view, compare, and buy the gear and clothing required for your adventure of choice. In-store scanning functionality prompts detailed product information and member reviews, and new store-inventory visibility helps you find the gear you need, where you want it.

Snow Report for iPhone and Android

Pow Pow or slush? Two inches of freshies or ten? With the newly redesigned app, slope junkies have the latest weather conditions at ski resorts worldwide at their fingertips. Get customized info and push notifications, check out the webcam views, and share it all with your virtual circles.