Putting the fun in functional.

We captured the Target “wink” in a fun and functional mobile shopping experience for one of the nation’s most recognized brands. During our tenure as Target’s lead mobile agency, we helped the retailer give guests a beautiful and exciting new way to shop, while providing unexpected delight.

Stocking unexpected delight.

Our work for Target showcases our creative capabilities, along with our ability to interface with a large and complex IT environment and organization. Guests can see what’s hot, view weekly ads, create and manage customized lists, access registries, and browse the product catalog.

Hitting the Bullseye.

We collaborated with the retailer to develop a mobile strategy that truly integrated with their business strategy. We delivered a quality, lighthearted cross-platform experience that completely reinvented the retailer’s mobile presence—and boosted their bottom line.

“If there's only one reason to name Target 2010 Mobile Retailer of the Year, it is this: Target gets that retail is not about the channel, but about the customer experience.” Mickey Khan, Editor in Chief, Mobile Commerce Daily

Applied offerings

  • Design
  • Mobile
  • Social
  • Strategy
  • Web

See our Offerings


  • Webby People's Voice Winner (2012, 2011) Shopping (Handheld Devices)
  • Webby Award Winner Shopping (Handheld Devices)
  • Mobile Retailer of the Year Mobile Commerce Daily
  • Best of the Bullseye Award Target’s "Innovation" Award
  • Standard of Excellence New Media Institute
  • Best Mobile App for eCommerce & Retail Digiday MOBI Award
  • Gold Davey Award in Mobile Int’l Academy of the Visual Awards


We’re especially proud of the iPad app’s tactile desktop interface that transforms the weekly ad of yesteryear—complete with super-slick page turn functionality. The rich textures and playful images are true to brand, and we can’t resist the lure of the whimsical Bullseye bobblehead.

iPhone and Android

First, we did the fun stuff: establishing a unified user flow, consolidating web services, and integrating third-party features. Then, we worked with the retailer to enhance some of the most popular mobile services: TargetLists and registries. The result is simple, convenient, and efficient.

Mobile web

At m.target.com you can browse, discover, and locate. Smart. You can also score the latest must-haves through your Target.com account thanks to featured daily deals. Handy? Oh, yes.