Target
Back to Work
Putting the fun in functional.
The Target “wink” is a moment of unexpected delight: It’s a quirky pattern or a glimpse of Bullseye’s telltale spots. We captured that sentiment in a fun and functional mobile shopping experience for one of the nation’s most recognized brands.
Stocking unexpected delight.
As the retailer’s lead mobile agency, we helped give guests a beautiful and exciting new way to shop. Guests can see what’s hot, view weekly ads, create and manage lists, access registries, and browse the product catalog.
Hitting the Bullseye.
Our work showcases our creative capabilities and our ability to integrate with a large, complex IT environment and organization. We collaborated to develop a quality, lighthearted cross-platform experience that truly integrated with Target’s business strategy.
“If there's only one reason to name Target 2010 Mobile Retailer of the Year, it is this: Target gets that retail is not about the channel, but about the customer experience.” Mickey Khan, Editor in Chief, Mobile Commerce Daily (source)
Awards
-
Webby People's Voice Winner (2012, 2011) Shopping (Handheld Devices)
-
Webby Award Winner Shopping (Handheld Devices)
-
Mobile Retailer of the Year Mobile Commerce Daily
-
Best of the Bullseye Award Target’s "Innovation" Award
-
Standard of Excellence New Media Institute
-
Best Mobile App for eCommerce & Retail Digiday MOBI Award
-
Gold Davey Award in Mobile Int’l Academy of the Visual Awards
View our work
iPad
We’re especially proud of the iPad app’s tactile desktop interface that transforms the weekly ad of yesteryear—complete with super-slick page turn functionality. The rich textures and playful images are true to brand, and we can’t resist the lure of the whimsical Bullseye bobblehead.
iPhone & Android
First, we did the fun stuff: establishing a unified user flow, consolidating web services, and integrating third-party features. Then, we worked with the retailer to enhance some of the most popular mobile services: TargetLists and registries. The result is simple, convenient, and efficient.
Mobile web
At m.target.com you can browse, discover, and locate. Smart. You can also score the latest must-haves through your Target.com account thanks to featured daily deals. Handy? Oh, yes.
