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Brand Visibility & AEO:

Own more of the conversation in AI-generated answers

As customers increasingly use AI to research and compare, organisations need to know whether their brand is mentioned, cited and trusted.

 

We help organisations strengthen their visibility, authority and influence across answer engines, generative search and AI-mediated discovery.

Start building your AEO presence today

Digital visibility is shifting from ranking to representation. 

 

Good AEO is essential to making sure the information you provide is useful for direct answers. GEO also strengthens the authority and sources influencing generative responses around you or your competitor's brand.

Search Engine Optimisation (SEO)
SEO allows you to be found. SEO ranks and attracts visits from traditional search results. 

Answer Engine Optimisation (AEO)
AEO allows you to be the answer. Your knowledge assets can create clear responses LLM engines can use.

Generative Engine Optimisation (GEO)
GEO shapes the answer. GEO strengthens the authority and signals shaping generative answers. 

 

Why AEO visibility matters for your brand

If AI does not mention your brand, customers may never consider it as an option.

 

AI can shape brand awareness and shortlisting before customers reach your website or existing channels. Absence or inaccuracy in your content can weaken reach and consideration.

01

AI is becoming a first touchpoint

Customers increasingly begin research with an AI-generated answer.

02

A few brands can dominate the answer

AI responses narrow the field, making brand inclusion more important.

03

Authority shapes representation

External sources, consistency and credibility shape representation.

04

Inaction creates commercial risk

Lower visibility can reduce awareness, consideration and acquisition.

WHERE AEO VISIBILITY CREATES VALUE

 

AI visibility matters wherever an answer shapes action.

 

Organisations need authoritative knowledge across owned, influenced and unowned AI channels.

A framework exploring how owned, influenced and unowned AI channels cater to AI visibility

Measuring AI visibility

Measure your brand presence and influence in AI-led answers.

Understand where your brand appears, how it is represented and where competitors lead.

Share of AI voice

Brand presence across priority prompts relative to competitors.

Citation presence

Owned and third-party sources associated with answers.

Shortlist inclusion

Inclusion in comparisons, recommendations and shortlists.

Accuracy and consistency

Accuracy of brand, expertise and claims.

Competitive visibility

Topics and sources where competitors lead.

Intent coverage

Customer questions that include or exclude the brand.