In the heart of San Francisco, Salesforce Dreamforce 2023 offered a glimpse into the future capabilities of artificial intelligence (AI) for businesses and innovators. With an array of interesting tech-led showcases and insightful discussions, we elevated the most impactful and interesting takeaways from the 3-day event, in addition, share insights from our experience on what sets AI up to be successful in an organisation.
The Einstein AI platform stands out because of its friendly user interface. Designed as a low-code platform, it’s accessible to a broad range of users, including those without extensive technical backgrounds. But what truly piqued the interest was the platform's emphasis on trust. Released in a time where data privacy is top of mind for organisations, the platform offers a secure data connectivity framework, guaranteeing that AI applications are not only powerful but also trustworthy.
2. Salesforce are Fuelling Innovation Industry-Wide By Strategically Investing in AI Capabilities
Salesforce announced a $500 million venture capital pool dedicated to those working on the Einstein AI platform. While this number might sound staggering, it's a strategic move with a solid track record behind it. Salesforce's previous venture capital investments have yielded an impressive 28% internal rate of return (IRR) from $5 billion. So, allocating $500 million towards promoting the adoption of the Einstein AI platform is accelerating industry-wide acceptance.
This presents an opportunity to provide another valued based gain through strategic investments in AI technology. And it signifies that AI is not just a trend but a rapidly growing and industry-recognised field, and being early adopters can give organisations like yours a competitive advantage.
Einstein Copilot, Salesforce's generative AI conversational assistant isn't your run-of-the-mill virtual assistant; it's a game-changer for workplace productivity. Imagine an AI assistant that can engage in natural language conversations with users and provide meaningful answers.
But it doesn't stop there, Einstein Copilot's integration with various services allows it to perform a wide range of tasks, from drafting clauses to generating client emails. It's like having a highly skilled assistant at your disposal, 24/7. And for those looking to take customisation to the next level, Einstein Copilot Studio offers a toolkit with three key elements that align perfectly with the unique business needs:
Our experience at Dreamforce 2023 made it clear that AI will play a fundamental role in shaping the employee and customer experience in the future of Australian business. As such, we share three insights of AI that we believe are important to elevate for future use case development of AI technology.
AI will change the way we build and use technology platforms. Soon, developers and consultants won't have to spend months creating every part of an application. They'll have easy access to high-quality code from around the world, using simple language, across teams.
The days of having to convince companies that they should invest time and effort into CRM systems are gone. Now the focus has shifted to the next big thing: Data and AI. It's inspiring to see how companies were leveraging Salesforce technology to run their businesses. The most impressive success stories come from those organisations that aren't just using Salesforce for a single application or solving one problem in isolation. Instead, they're taking a big-picture approach, strategically using hundreds of interconnected applications at the core of their operations.
AI is smart, but it needs quality data to learn from. If the data is dirty, incorrect, or doesn't represent the real world, the AI won't be of much help.
“If the data is clean, accurate, and representative of the problem domain, the AI is more likely to make reliable and insightful decisions. Conversely, if the data is noisy, biassed, or incomplete, the AI's performance will be unhelpful at best and incorrect or biased at worst.” - Eva Sherwood Hayter, Salesforce Director, Deloitte Digital NZ
Dreamforce painted a compelling picture of the AI-driven future. Trustworthy AI, substantial investments, and productivity-enhancing tools like Einstein Copilot are being positioned as building blocks of this transformation. AI will become an indispensable part of business operations. The key is to embrace its potential to receive the benefits it has to offer. The future is AI-powered, and it's arriving faster than you think.
Ready to explore the future of AI and Salesforce with us? Contact Angelo Paonne below.
Want to read more about Deloitte’s perspective on Gen AI and the future impact to organisations? Visit the Deloitte AI Institute
Angelo is Deloitte’s national Salesforce Alliance lead. He has more than 10 years of experience leading large scale digital projects (CRM and UX focused) across consumer services and healthcare for private and public sector clients. Angelo is a certified Salesforce practitioner and provides solution advisory and assurance to Salesforce implementations. Angelo is the founder of Soda Strategic, a leading Salesforce implementation partner that has been acquired by Deloitte. Angelo’s delivery approach draws from his experience in Human-centric Design and ensures that external and internal user needs are at the heart of the solution delivered.
