With a three-year break since the last in-person symposium, Deloitte Digital were excited to return for the biggest Sitecore Symposium yet this October in Chicago. Much has changed in the world, and for Sitecore, since the last time we caught up in person, so let's recap what we learned.
We were thrilled to be there in-person to connect, learn and collaborate on the future of Sitecore, and were proud to return home with two awards in our luggage - the 2022 Global Partnering Excellence Award and 2022 Ultimate Experience Award for Most Intelligent Optimization.
With the announcement of key product innovations that continue Sitecore's push into a fully composable digital experience platform and inspiring keynote speeches from Sitecore executives, clients and thought leaders, here are three key takeaways from the week.
THE TAKEAWAYS
Sitecore has continued to become more than just a CMS, cementing itself as a global leader of end-to-end digital experience software with a fully composable suite of products across Content, Engagement and Commerce. Embracing the role of 'friendly neighbour' in your technology stack, Sitecore have re-affirmed their commitment to creating best-in-class products with open APIs that connect easily with others in a tech stack.
Continuing the composable trend, Sitecore announced three new products:
Sitecore Search
Sitecore unveiled Sitecore Search, an AI powered search solution that helps brands deliver hyper-relevant content quicker than ever. Sitecore Search transforms how content is matched, sorted and promoted to customers to help them find the right result, fast.
Content Hub One
Sitecore announced Content Hub One as an agile headless CMS that allows brands to manage content modelling, creation and consumption in one straightforward platform that delivers seamlessly across digital channels
Sitecore Connect
Continuing their composable push, Sitecore introduced Sitecore Connect, a low/no-code focused interface allowing brands to seamlessly connect Sitecore products to their existing technology stack. Connect is expected to integrate with over 1,000 connectors allowing brands to build their perfect marketing flows.
The theme of this years symposium was "Meet every moment", and Sitecore's Chief Marketing Officer Paige O'Neill and Chief Product Officer Dave O'Flanagan both spoke of the increasing challenge and need for brands to provide relevant, personalised content to customers at every step. Both highlighted Sitecore's XM Cloud, CDP and Personalize products as key tools brands could use to deliver exceptional digital experiences to their customers.
We've come back energised and ready to put Sitecore's innovations and best-in-class products to use, to help our clients deliver world class digital experiences.
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Troy Outtram is a Partner at Deloitte Digital Australia and has over 20 years of experience in digital transformation, software engineering and system integration. He has supported financial services, public sector and retail businesses on their transformation journey, focusing on changing customer experiences through digital technology. Troy leads our Sitecore Alliance which, with one of the largest available Sitecore certified development teams in Australia, drives large scale digital transformation programs.
