Tech trends at Sitecore DX Sydney 2023
Troy Outtram and Cameron Walker
In any competitive business environment, one wrong technology decision can lead to significant disruption. At Sitecore DX Sydney last week, valuable insights were shared to support Sitecore customers in their navigation of the complex landscape. We summarised the key themes from the event and our key opinion leader’s responses, in order to support our clients in making smarter tech decisions.
Sitecore's focus on XM Cloud, the modern SaaS CMS could be a strategic move at addressing evolving needs of businesses. The cloud offers scalability and efficiency, making it a vital asset for those anticipating increased demand and wanting to expand their organisation's capacity. The cloud facilitates operational expansion without hefty infrastructure investments, directly impacting the bottom line.
“We've all experienced the desire to channel our efforts into
providing an enhanced customer experience, rather than dealing
with the challenges of Sitecore upgrades. In his keynote, Sitecore's CEO,
Steve Tzikakis, acknowledged this. Customers globally are moving to
the new XM Cloud platform, and leaving upgrades behind,”
- Cameron Walker, Principal Architect, Deloitte Digital.
"Composable" is a term gaining momentum, and for good reason. It signifies a user-friendly approach to technology. Sitecore is embracing the role of a friendly neighbour in your tech stack, allowing organisations to cherry-pick digital technologies, such as XM Cloud, SitecoreSearch, or Content Hub DAM, and seamlessly integrate them with their existing toolkit. The user-friendliness simplifies the adoption of new headless tech and enhances organisational efficiency and cost-effectiveness.
"Deloitte offers customers our Future of Sitecore program, allowing
them to audit their current state, review the business and marketing
goals, and put them onto a Headless Composable transition path
that minimises disruption to the business. This enables new capabilities
to deliver great experiences and maximise your ROI."
- Anthony Hook, Sitecore Director, Deloitte Digital.
For those exploring the commercial benefits of transitioning to a headless approach, Sitecore showcased how this transition can align with Customer Experience (CX) enhancements and digital experience updates. This strategic shift goes beyond adopting a new technology solution; it can help you improve customer satisfaction, nurture customer loyalty, and ultimately, strengthen your financial performance.
Deloitte Digital’s Sitecore Lead Partner, Troy Outtram emphasised the significance of analysing your tech stacks in his main-stage conversation with Sitecore Chief Customer Success Officer, Lee Miles. Many customers have discovered they were maintaining an excessive number of different technologies and software, often exceeding 50 or more. The insight here is that with a composable approach you can streamline your tech infrastructure and reduce maintenance expenses, optimise resource allocation, and enhance overall tech and operational efficiency.
Integration and low-code solutions are emerging in tech decision-making. Whether you're a seasoned Sitecore user or a newcomer, the ease of integration and low-code approaches simplifies tech management. This simplicity translates into cost efficiency and faster time-to-market for new initiatives.
Lastly, Software as a Service (SaaS) is becoming a preferred choice. By eliminating the complexity of upgrades, you can refocus the effort and resources previously dedicated to maintenance back into improving the customer experience. This transition isn't just about technology; it's a strategic move to enhance customer satisfaction and ultimately increase your bottom line.
Sitecore DX Sydney was full of insights for making smarter technology choices that can directly impact your business. Insights simplified complex concepts, showcased strategies on how to optimise your tech stack, and enhanced efficiency, directly contributing to increased profitability.
To have a personalised recommendation on your existing Sitecore solutions reach out to Troy Outtram, our lead Sitecore partner, having been recognised as an 8-time MVP, using the contact form below.