Consumer Data Right: The New Value Exchange
Deloitte Digital in collaboration with Tealium
Privacy and consent market leaders, Tealium and Deloitte Digital have joined forces to unlock the consent-based data opportunity for brands with the launch of a white paper, and centralised consent management solution to educate and enable businesses in revolutionising real-time consent management.
As the volume of first-party data is set to exponentially grow, organisations will now benefit from fundamentally rethinking the rules of engagement in a global digital economy. As the digital economy hinges on consumer trust, consent and transparency will be the gateway to customer experience (CX) excellence.
Tealium and Deloitte Digital's white paper demonstrates the inextricable link between key consumer data rights and the creation of competitive opportunities for brands and highlights the importance of building a consent-management architecture that can offset losses in revenue and market share due to ineffective data mobilisation.
Click to download the Tealium + Deloitte Digital 'Customer Data Right: The New Value Exchange' white paper, and learn how to create a new value exchange in the Web 3.0 era, including:
Alongside the white paper, our centralised consent management solution offers organisations an agile consent and preferences capability that produces differentiated CX in-line with real-time consent status. Importantly, the solution is customisable to solve for a vast array of unique customer and compliance requirements. From strategy to deployment, Tealium and Deloitte Digital are distinctly positioned to enable privacy-readiness, while realising the value of data and digital globalisation.
Want to continue the conversation? Get in touch with Deloitte Digital's Mathew Norton to discuss your consent-first commercial strategy to build sustainable competitive advantage for your business in a global economy.