AMBITION
Bring a renowned in-store experience, online
Every MECCA store is captivating. Popping colour. Vibrant product displays. Ambient luxury. But beyond the sensory immersion, one element truly stands out: MECCA’s store hosts.
More than its world-leading products, MECCA is renowned for its exceptional customer service. It’s a destination for shoppers to be personally guided through the glittering – and complex – world of beauty.
Taking that experience online would mean setting a new global benchmark for digital retail. MECCA’s ecommerce world needed to combine exclusive brands, expert recommendations and personalised service, delivered with the same humanness its customers already loved.
Mecca.com would not simply be an imitation of its luxe retail stores, but an extension, built to set a new standard in helping customers look, feel and be their best.
ACTION
Build a future-proof foundation designed for scale
To achieve a customer-centric digital experience, MECCA needed a customer-obsessed partner. Deloitte Digital came on board to deliver, integrate and test what would be an APAC first: a custom stack that brought together platforms and capabilities never seen before in this market.
We assembled experts from our business analytics, architecture and governance teams. Their task: to design a system both robust and agile, shockproof and elegant. A flagship digital experience able to support dynamic content, inventory management, ecommerce, bookings and marketing integration. Above all, it needed the flexibility to move with the fun, modern brand as it grew.
The solution brings together market-leading platforms in a specially architected and configured tech stack:
Unlike other online retail offerings, Mecca.com is an interactive and immersive knowledge hub. It combines content with commerce, delivering purchasing touchpoints alongside beauty inspiration.
We created a simplified account management and payment process, so customers can spend their time checking out personalised offerings instead, and a content-enabled search experience delivers what they need, when they’re looking to buy.
The teams that helped bring this to life represent Deloitte at its very best, spanning across Deloitte Digital alongside Core Business Operations, Human Capital and Risk Advisory portfolios, with teams comprised both locally and offshore across Manilla and India.
ACHIEVEMENT
A digital destination inspired by human connection
Over a 3-year digital transformation, MECCA and Deloitte Digital designed, tested and delivered a customer-led, world class experience on a platform that supports MECCA’s global ambitions.
MECCA is Australasia’s Number 1 online beauty retailer, and its new website brings its customer-focused education, engagement, discovery and service elements into the ultimate Digital Destination. Over 7 million visitors a month now find their unique inspiration at the point of purchase.
Mecca.com is a scalable, future-proof solution ready for international expansion, with a focus on reliability, performance and flexibility. Its headless commerce and CMS architecture is first-in-class in APAC, lifting the standard for online retailers – not only in beauty, but in every category. We’ve helped MECCA digitise its renowned in-store experience and built a foundation to support international growth.
