Where Canada’s senior marketing leaders come together to connect, reflect, and shape what’s next.
Deloitte’s Marketing Collective is an exclusive network for marketing leaders that puts focus on creating ‘behind closed doors’ conversations about some of the biggest challenges in marketing right now.
Join us for leading thought leadership, curated events and small group sessions - dynamic, conversation-led experiences designed to spark fresh ideas, foster meaningful connections, and drive impactful outcomes for you and your organization, all in a collaborative, peer-driven setting.
Upcoming Events
Marketing Trends 2026
Redefining Marketing for a New Operating Reality
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Reshaping Customer Loyalty: From Points to Personal Value
As consumers seek more value for the price paid, loyalty programs could prove to be the differentiator. How can brands transform these programs to deepen customer engagement?
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The Creator Economy in 3D
The creator economy is changing how brands earn trust, as consumers rely more on authentic creators than traditional ads. Leading organizations are shifting to long‑term, well‑governed creator partnerships to drive relevance and growth.
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Unlocking Growth Through Content Supply Chain Optimization
Optimize your content supply chain to scale personalized marketing, improve efficiency, and deliver consistent, measurable results across channels.
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Maximizing Marketing Impact Through Smarter Investment Allocation
Learn how smarter marketing investment allocation and martech prioritization drive stronger ROI, sales growth, and measurable performance.
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Agentic AI and the Future of Marketing Leadership
Transform banking marketing with agentic AI. Discover how autonomous systems drive personalized engagement, optimize campaigns, and reshape growth strategies for CMOs.
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Redefining the CMO Role in an AI Driven Banking Landscape
Explore how AI is transforming banking marketing and redefining the CMO role as a growth driver. Learn how data driven strategies, personalization, and expanded leadership unlock measurable business impact.
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Past Events
Bridging CMO x CFO Divide Panel Discussion in Toronto
June 23 - 2026
In today’s environment - defined by economic pressure, shifting customer expectations, and rapid advances in AI - organizations are being asked to balance growth ambition with cost discipline. This puts Marketing and Finance at the center of the growth equation. Drawing on Deloitte’s latest CFO–CMO research, this peer‑level session brings senior marketing leaders together to explore how stronger CFO–CMO alignment is helping organizations unlock growth.
Bridging CMO x CFO Divide Panel Discussion in Vancouver
June 16 - 2026
In today’s environment - defined by economic pressure, shifting customer expectations, and rapid advances in AI - organizations are being asked to balance growth ambition with cost discipline. This puts Marketing and Finance at the center of the growth equation. Drawing on Deloitte’s latest CFO–CMO research, this peer‑level session brings senior marketing leaders together to explore how stronger CFO–CMO alignment is helping organizations unlock growth.
Bridging CMO x CFO Divide Panel Discussion in Montreal
June - 2026
In today’s environment - defined by economic pressure, shifting customer expectations, and rapid advances in AI - organizations are being asked to balance growth ambition with cost discipline. This puts Marketing and Finance at the center of the growth equation. Drawing on Deloitte’s latest CFO–CMO research, this peer‑level session brings senior marketing leaders together to explore how stronger CFO–CMO alignment is helping organizations unlock growth.
Salesforce Connections
June 3rd - 4th. - 2026
Sessions and bespoke experiences about Agentforce for marketing, B2B and B2C commerce, with a focus on practical strategies and real-world applications shaping the future of the agentic enterprise. We look forward to connecting with leaders who are reimagining customer experiences and accelerating productivity. See you in Chicago!
Adobe Summit
April 2026
As a key Adobe partner, Deloitte Digital participated to this year Summit and hosted a Content Supply Chain breakfast that focused on connecting the community to share their learnings, perspectives and challenges as they look to modernize their campaign creation processes..
Personalization You Can Trust
February 2026
Participants explored how evolving expectations around consumer trust—and the rise of AI—are redefining the rules of the game in the digital age. The session focused on Consent Management and Marketing Personalization, with industry leaders sharing practical strategies during a panel discussion on how brands can stay ahead of the curve and build lasting loyalty.
Artificial intelligence is revolutionizing marketing
October 2025
From ideation to content creation, AI is unlocking unprecedented potential, enabling marketing teams to engage customers, consumers, and citizens—locally and internationally. We explored how AI is redefining the rules of the game in the digital age, heard industry leaders sharing their innovative strategies during a panel discussion on how to stay ahead of the curve.