17 Nov 2023
About the agenda: discussions and conferences on generative AI and content lifecycle.
Deloitte and Adobe, a long-standing partnership
As a sponsor and Adobe's privileged partner, Deloitte Digital was privileged to take part in the Experience Makers 2023 on November 7, 2023 at the Fondation Louis Vuitton in Paris. As a long-standing partner for over 25 years, Deloitte Digital took part alongside its client Allianz to present their feedback on the industrialization of end-to-end experience personalization.
Antoine Sander, manager in our Marketing & Commerce team, comments: "We were able to discover the latest innovations around Adobe solutions, and in particular how generative AI enables us to control the content lifecycle. Today, content is omnipresent in our digital strategies. It fuels our customers' acquisition and loyalty campaigns, and enriches their experiences across all channels. Content management is therefore one of the major challenges we face. To meet this challenge, Adobe's Content Supply Chain and Generative AI can improve content management by facilitating its creation, validation, storage and distribution."
Our experts
on site
Fabien Bartolomucci and Antoine Sander,
respectively Partner and Manager in the
Marketing & Commerce at Deloitte Digital,
were present and on stage with our client Allianz.
Deloitte Digital and Allianz on stage
Antoine Sander had the opportunity to share his experience on stage with Céline Armand, Director of Digital Acquisition at Allianz France, and Marc Gonçalves, Product Sales Specialist Data at Adobe France.
The conference featured a fascinating discussion on how Allianz is industrializing end-to-end experience personalization. Our speakers presented the project implemented at Allianz France and the keys to success of a personalization strategy across all digital paths.
After presenting the challenges facing Allianz (data exploitation, real-time personalization and organizational context), Antoine detailed the support solutions implemented with Deloitte Digital, including a study of Allianz's data and technology ecosystem. He also addressed topics around CDP (Customer Data Platform), cookie less strategy and content supply chain.
"Adobe Real-Time CDP creates a unique environment for data and responds to two challenges: the creation of complete profiles to activate large-scale personalized paths, and real-time activation".
Antoine Sander
Manager - Deloitte Digital