We all know that when it comes to charging, every minute counts. This is especially true in the busting world of electronic vehicles (EV). StoreDot, with its groundbreaking fast-charge battery technology, was renowned in the consumer electronic market, but faced a fresh challenge: making a zap in the EV world. That’s where we came in – bringing the strategic foresight to convert challenge into opportunity and helping StoreDot power the future of EVs.
BRAND STRATEGY
StoreDot’s pivot from B2C electronics to the B2B EV sector meant they needed a different approach in their messaging. Recognizing that EV manufacturers ultimately aim to appease end consumers, we employed a consumer-centric strategy that would center on StoreDot’s essence:
Messaging
The minimal wait times and the freedom that comes with StoreDot’s rapid changing technology, StoreDot would be all about ‘range on-demand' -- ensuring EV owners never skip a beat in their fast-paced lives.
Logo & Brand Identity
StoreDot’s new logo features an icon shaped like the typical urban route an EV driver might cover in a day, now powered by extensive range on demand. It appeals to the customers of tomorrow.
We brought in new graphic imagery focused on the dynamic lifestyle of the typical EV driver. The color gradient is supercharged – like the bio-inspired nanoparticles of StoreDot batteries. And the radiant width is ever-changing, like the accelerated pace of an EV driver’s life.
