Elevating health services to a single human-centric marketplace
In an exceptionally abundant market, how do you design a platform that will accurately and efficiently connect an immense pool of national healthcare providers, insitutions, and physicians with the relevant patients? Novolog strives to improve the Israeli healthcare system.
Ambition
Product Strategy for a national-care marketplace that will enable Novolog’s prosperity in an ever-changing landscape.
Action
- Analyzing new business models of care service and monitization strategies.
- Deep analysis of the Israeli national care system: giving the ecosystem landscape and patients’ preferences.
- Prioritizing services and customer segments for marketplace MVP
- Detailed feature map based on strategic managment discussion, competitive landscape and global benchmark
- Financial and business model to support product strategy
Achievement
- Full concept for a new care marketplace and strategic roadmap: physicians , services, features.
- Financial model showcased in two national service domains
- Futrure product roadmap: Poc, MVP, Scale