For Simplex, a pioneer in the realm of 3D planning, stepping into the global limelight was no easy task. Just as Simplex reshapes the way spatial reality is understood and created, our challenge was to reshape their narrative – turning a complex, high-tech journey into a compelling story that captivates everyone from construction pros to city planners and beyond.
BRAND STRATEGY
Oh the classic branding conundrum for a B2B2C...
how do you build a story that will resonate with your customers, and their customers?
This question fueled our research when diving into this rich world of financial solutions. What we found was uncanny and uniquely theirs - ezbob's legacy as lenders meant they would listen to what their clients needed, identify what they were missing, and connect to their existing operation.
The result? Delivering advantageous digital products that fit right into the end-customers’ lives.
With a play on words with their embedded experience offering,
the brand strategy - Embedded in Reality - was born.
Brand Strategy
In a sea of competitors touting the virtues of 'seeing more clearly,' the challenge was to expose and highlight Simplex's unique edge – a live collaborative tool offering a comprehensive perspective on planning and building. The task was to help inform professionals in various industries that with Simplex, they aren’t dreaming up a plan, but building a reality.
Messaging
Simplex isn't just about seeing more clearly; it's about seeing differently. Through its collaborative tool, Simplex enables professionals to explore, simulate, and collaborate on the highest-resolution 3D models, gaining a complete understanding of their current reality and predicting the future impact of their actions.
Brand Identity
Simplex’s visual identity revolves around the concept of shifting perspectives, controlling data, and infusing reality into the screen. To bring this to life, we used actual data and images to craft a visual production that emerged from the framework.
Motion
The motion design for Simplex focuses on interactivity and immersion. Users can virtually navigate within the platform, experiencing the different layers of data and perspectives integral to the brand and product. The interactive approach both highlights Simplex's capabilities and also allows users to engage with the 3D models.