ABOUT THIS SESSION

Great CX depends on creating hyper-personalized experiences that meet customers at the right moment and build human, empathetic, one-to-one connections. Creating and scaling those next-level experiences requires advanced data and automation capabilities, collaborative teams, and a curated ecosystem of partners and platforms—all focused on anticipating, understanding, and exceeding customer expectations. Join Deloitte Digital and Macy’s to learn how to transform and scale cross-channel experiences to create meaningful personalization and engagement.

ABOUT THIS SESSION

Today’s B2B customers expect compelling experiences at every point of the customer journey, similar to the hyper-personalization they experience in B2C interactions. Hear how Toyota Material Handling, together with Deloitte Digital, transformed its B2B customer experience with Adobe Experience Cloud. Learn about the challenges and benefits realized from implementing an enterprise-grade martech strategy one year out from leveraging Adobe Experience Cloud. 

ABOUT THIS SESSION

Hear about Vanguard’s transformative journey in embracing Marketo Engage and Real-Time CDP B2B, transcending mere competition to redefine the dynamics between marketing and sales. This evolution resulted in groundbreaking customer interactions achieved through personalized content, multichannel campaigns, and lead nurturing, setting unprecedented benchmarks for the organization. However, the path was far from seamless and encountered the typical challenges that large enterprises face in extensive projects, ranging from data integration to the intricate task of aligning marketing and sales efforts. 

SESSION HIGHLIGHTS 

• A behind-the-scenes exploration of Vanguard’s transformative journey in embracing Marketo Engage and Real-Time CDP B2B 

• Valuable lessons learned in aligning marketing and sales efforts 

• Tips and tricks for shaping your own success story as you navigate your implementation journey

ABOUT THIS SESSION

A powerful attribute of Adobe Workfront is its ability to integrate with other solutions in your tech stack. Hear from three diverse organizations about how they approach these integrations, from identifying the initial use case and the why, to the rollout and results.

In this session, you will hear:

• How Cognizant replaced the time-consuming and often error-prone manual process of generating UTM links by leveraging Fusion to automate the workflow. 

• An example of how leveraging Fusion saved one organization both time and money, minimized errors, and established standardization for internal marketing processes by integrating and automating processes between Workfront and Marketo 

• How Deloitte has established Workfront as the source of truth for their content supply chain, which connects Workfront to AEM Assets

ABOUT THIS SESSION

Grab a seat and benefit from those “aha moments” of three Adobe Marketo Engage customers who have tips, tricks, and lessons learned that they’re eager to share. Get your questions ready because we’re giving you the microphone. 

Our experts share real-world tips and success stories on: 

• Taking your conversational engagement to the next level using Adobe Dynamic Chat and Marketo Engage 

• Using Custom Objects to build your MarTech stack and MAP integrations