Deloitte Next Generation CMO Program II Edition
20 – 22 May, Deloitte Digital Studios - Milan
The second Deloitte Next Generation CMO Program event in Italy will be held in Milan from May 20th to 22nd in the Deloitte Digital Studios. During the three-day event, 30 aspiring CMOs will engage with expert professionals, C-Executives, and external speakers from various companies and sectors. The program offers aspiring marketing leaders a unique experience focused on professional development and growth, supporting participants in their journey toward future C-Level roles.
The program develops and enhances the marketing skills and capabilities required of executives leading their organization's marketing, focusing on four key topics:
- Being a Leader and advocating the benefits of marketing and experience within the Board;
- Being a Leader for oneself;
- Being a Leader for colleagues, guiding them through Digital Transformation;
- Managing change.
Participants will have the opportunity to refine their skills through interactive plenary sessions, group activities, panels, and breakouts, and they will hear from C-Executives, industry experts and Deloitte professionals in business transformation and leadership. They also will explore new trends in the current marketing landscape.
Take a look at the highlights from last year’s edition!
Deloitte Next Generation CMO Program Event
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Gianluca Loparco
Gianluca is the Customer & Marketing Leader, Deloitte Digital & ACNE Offering Leader for Italy, Greece, and Malta. He has extensive experience working in the Consumer, Fashion Luxury, and Retail sectors, where he has spearheaded various customer and digital transformation initiatives, successfully delivering innovative projects. Over the past decade, Gianluca has acquired a diverse skill set in Customer Experience strategies, processes, and solutions, working also across other industries, such as Communication & Media, Energy & Utilities, Gas & Oil, and Consumer Business.
Elisa Andreatta
Elisa is a Director at Deloitte Digital, where she leads the Digital Marketing & Analytics practice. She has an international background and over 15 years of experience in Marketing & Engagement projects. She has primarily worked on digital transformation and marketing projects aimed at increasing revenue, digital channel sales, and customer interaction by enhancing engagement and Customer Value Management (CVM). She coordinates the alliance with Google on the Google Marketing Platform (GMP). She has also been a lecturer at Università Cattolica del Sacro Cuore for the Master's degree course in digital innovation for 4 years.