AlUla is one of the most exciting destinations to open to international visitors in over a century 

An Ancient oasis located in Saudi Arabia, AlUla is home to over 5000 years of human activity, with UNESCO protected monuments and new archeological discovers being uncovered almost daily. 

As AlUla moved towards opening to international visitors for the first time, ACNE was tasked with creating the destination’s first ever Global Brand Campaign launch.

A first brand platform, shaped by an ancient past, crafted by visions of the future 

First, we created AlUla’s first Brand Platform, Forever Revitalising. A powerful north star and guiding principal for the brand across all sectors of its business.

Launched in iconic cities around the world, over 7000 assets, in 5 languages 

We then created a fully integrated brand launch campaign, executed as over 7000 assets in 5 languages, all launched on the same day around the world.

From film to interactive activations, digital experiences to traditional media, the world was “Forever Revitalised” simultaneously from New York to Paris, London to Shanghai.