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Byredo

 

Byredo Parfums:
Crafting a Global Luxury Identity

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Redefining a Perfume House for the World Stage

 

Byredo Parfums, originally a niche fragrance house from Stockholm, had ambitious plans for international expansion. To support this vision, the brand required a strategic repositioning, a distinct visual identity, and a cohesive customer experience that would resonate across global markets.

How we did it

 

In collaboration with Byredo, ACNE developed a comprehensive brand platform, including:
 

  • Brand Identity & Logo – A timeless, minimalist aesthetic reflecting Byredo’s modern luxury.
  • Packaging & Product Design – Striking, sophisticated visuals that embody the brand’s essence.
  • Retail & Customer Experience – From point-of-sale materials to flagship store concepts, ensuring a seamless brand journey.
  • Global Brand Assets – A unified creative direction across all touchpoints.

Growth & Impact

 

Thanks to this new brand identity, packaging and plaftom, Byredo’s full transformation led the fragrance house from a boutique perfume house to an internationally recognized luxury brand, opening flagship stores in Europe, the USA, and Asia, cementing its global presence through premium resellers, increasing sales and breaking the $30M USD annual barrier – and last but not least, being acquired by Manzanita Capital, further solidifying its status.