A new vision for new connections

ACNE leads strategy, planning, and content production for CUPRA’s social channels, with the goal of expressing the brand’s identity and energy while strengthening its presence and building deeper relationships with Italian audiences.

A social network, before social media

A brand built on people and culture can’t exist without events and experiences that create authentic bonds. We bring these moments online through channel-specific content strategy and on-site production, designed to spark the desire to be part of a world that lives beyond the screen.

Much more than a community

The CUPRA brand is defined by a community of people who love, live, and drive these cars, sharing a passion that brings together users, fans, and creators. To nurture this, we collaborate with a curated network of talents who naturally belong to these communities, co-creating content with them as active community members, not just ambassadors.