Shaping Ducati’s global social media strategy 

ACNE powers the social media presence of Ducati, Scrambler Ducati and Multistrada V4. With 20+ million followers across 14 channels, we handle everything from channel strategy to content production, community management and event coverage. 

We continuously create social assets and strategies for Ducati’s latest bikes launches, ensuring each release has a bold and cohesive visual identity.  Highlights include the Panigale V2 Superquadro Final Edition, elegant and sophisticated in both design and components. This model embodies all the distinctive characteristics of the Superquadro engine, the pinnacle of Ducati twin evolution, which serves as the core inspiration behind our strategy.

Designing bold and impactful content 

From designing engaging CTAs to curating color schemes that echo the bikes’ liveries, our work aims to enhance the brand’s relevance. Standout examples include the Streetfighter V4 S x Supreme, a fusion of underground culture and elegance; the Monster x Ayrton Senna, a tribute to the legendary driver; and the Scrambler Ducati 10° Anniversario | Rizoma Edition, a bold statement of heritage and minimalism.

Turning social engagement into brand loyalty 

We assist Ducati in captivating its audience through informative and interactive content that emphasises the brand’s distinctive value. When it comes to conversion, we prompt action with persuasive calls to action and a seamless, user-friendly purchasing journey, transforming interest into loyal Ducati customers.

Real-time coverage for maximum impact 

We provide fast, on-the-spot live coverage with smart production, delivering high-quality content in real time. Whether it’s a public event or a private launch, we ensure every moment is captured and shared instantly, keeping the Ducati audience engaged and connected.