New player, strong legacy

A new player has entered the energy sector with a distinctive DNA that combines the reliability of a major industrial group (Enel) with the agility of a digital start‑up: that’s Lene, the Enel Digital Company. Its mission? To offer a worry‑free energy experience.

The branding challenge

To create a branding ecosystem capable of translating a fully digital experience — intuitive, frictionless, fast and simple — into a distinctive identity. Each visual element and detail has been carefully designed with this mindset, from a vibrant color palette and lively typography to soft‑edged shapes and smooth, lightweight imagery that reflects the user experience.

Light‑hearted, in every word

When building the brand’s tone of voice, we pursued the same objective: expressing its worry‑free energy philosophy. Direct messages, clear offers and subtle irony are central to communication across all touchpoints.