Bringing Craftmanship to a new Context

NOAM set out to redefine premium lager, creating a beer that could seamlessly fit into luxury settings typically associated with Champagne and high-end cocktails. This required a brand identity and product design that reflected elegance, craftsmanship, and exclusivity – bridging heritage brewing and modern luxury seamlessly.

A New Standard in Premium Lager

To bring this vision to life, ACNE collaborate with NOAM to develop a comprehensive brand platform, including:

• Brand Identity – A refined, minimalist aesthetic that sets NOAM apart in the world of premium beverages.
• Product & Packaging Design – A sleek and sophisticated look, ensuring NOAM stands out in luxury hospitality.
• Collaboration with Weihenstephan – Partnering with one of the world’s oldest and most respected breweries to ensure unparalleled quality.
  

Growth & Recognition

NOAM quickly gained traction in the high-end hospitality and lifestyle space, earning a D&AD Pencil Award for its outstanding design, as well as becoming a stable presence in prestigious venues such as Colette, Hotel Costes, Soho House Berlin, and Chiltern Firehouse. This success in the selective global distribution further reinforced NOAM’s position as a premium beverage choice.