Introducing Roadtec 02, crafted to elevate every ride
Metzeler’s innovative Roadtec 02 is a game-changer in the world of cycling, setting a new standard for grip, handling, and overall performance.
To launch it, we created a campaign that introduced it to the world as the next-generation tire that was poised to elevate sport-touring to a whole new level.
Taking the ride further, across every channel
In addition to the manifesto, designed to engage the community of sport-touring enthusiasts and showcase all the innovative product features, the campaign extended its reach through a series of static visuals, ensuring a cohesive and impactful presence across multiple touchpoints.
Sharp lines, bold impact:
designing Roadtec 02’s campaign look
The main graphic device that gives the whole campaign its personality was designed specifically for this project, taking inspiration from the Roadtec 02 product logo and echoing its sharp, angular lines. Carefully crafted to embody the tyre’s precision and performance, the design blends technical innovation with a bold visual identity, reinforcing the product’s dynamic and cutting-edge character.
