Together with Deloitte Digital and Deloitte's Sport and Major Events division, ACNE consolidated the personal branding of one of the world's best-loved footballers: Paulo Dybala.
By combining our strategic and creative skills with our analytical capabilities and knowledge of the sports market, we were able to develop a cohesive and effective communication strategy. We worked to maximise audience engagement and value for brands choosing to partner with Dybala.
The project was a balanced mix of strategy and creativity, aimed at defining clear guidelines for social media communication. We immersed ourselves in Paulo Dybala's world, trying to fully understand his essence and his target audience. We dug deep to capture the soul of ‘La Joya’ and understand what makes his fans really crazy about him.