Elevating everyday moments
Founded in 1873, Russell & Bromley is a British brand specializing in luxury shoes & accessories. With a rich legacy, it needed a fresh direction to stay culturally relevant and reach a broader contemporary audience. So, we relaunched it with an integrated campaign, reimagining everyday life moments –experienced in R&B- with full glamour, because just as a director instils confidence in their cast, the brand’s purpose is to inspire people to feel exceptional.
Bringing fashion to the streets with our OOH ads
Through this platform, we showcased a variety of everyday moments, elevated with the brand's chic twist, across six OOHs. From a day at the office to a stroll with our four-legged friend, each scene captured the essence of effortless style in daily life.
Unveiling a multi-platform style statement
But the campaign didn’t stop there. Alongside our six everyday heroes portrayed in our OOHs, the concept came to life through three digital films, an extensive series of social assets, product shots for the website, and much more, ensuring a seamless and stylish brand experience across every touchpoint.
Launching in style at London Fashion Week 2024
The communication platform was launched in the UK, with a strong focus on London, coinciding perfectly with the timing of London Fashion Week.
The concept took center stage, becoming the highlight of the collection’s launch event—an immersive experience inspired by one of the key subjects from the OOH campaign, effortlessly blending fashion with storytelling.