Silversea cruises restart after the pandemic with a campaign that presents the brand's ‘to the curious’ positioning, whetting people's appetite to start travelling again and inviting them to open up to the world with more than 200 destinations available.
Curiosity is a key asset of this campaign. This innate passion for discovery, deeply rooted in the essence of Silversea and shared with its target audience, has allowed us to create an effective promise: to take guests beyond what they already know, what they are already familiar with, what they have already seen.
To create this campaign, we enlisted the help of a giant of contemporary photography. In fact, Steve McCurry's shots capture the essence of our message, because they stem from his curiosity, his desire to get close to people and their stories, his respect, and his being a curious traveller himself.
The campaign was disseminated worldwide with different subjects in print and digital media formats.