Volvo Car Mobility has launched a new intelligent car sharing service, M, which uses artificial intelligence to enhance the driver experience with every journey booked. Inspired by digital services and the way we use them, M offers an alternative car experience to the traditional one and introduces a more sustainable solution for cars in the city. Together with ACNE, it takes car sharing to another level with the launch concept: ‘Streaming cars like music’.
The launch campaign, Stream Cars like Music, positions M as a natural part of the streaming world by offering automotive streaming instead of music and movies.
The campaign winks both visually and semantically at the world of music streaming, with expressions such as ‘All our cars in your pocket’, ‘Shuffle your car’, ‘Your playlist of Volvos’ or ‘Stream without ads’.
