Maserati has begun the rollout of an entirely new digital customer experience. The redesign and rebuild of its global, local, and dealer websites is the first step in a vast and ambitious effort to drive the business forward and position Maserati as a leader in the digital space.
In a world where digital powers the fusion of stories, innovation, and personalization, Deloitte Digital is helping Maserati create a robust digital footprint with Maserati.com that will resonate with customers and prospects alike. Deloitte Digital and Deloitte-owned ACNE have combined their technical experience and creative excellence to redesign and rebuild the website using Adobe Experience Cloud applications.
The new platform enhances business performance with a range of new shopping tools that take Maserati.com a step closer to a complete digital commerce experience. In addition to the shopping tools, rich and engaging content drives storytelling and elevates the experience under the positioning of "masters of Italian audacity.” The redesign will have a global impact as traffic to the site increases and Maserati's audience of customers and prospects grows.
With the global impact of this effort, Sam Roddick, global head of Deloitte Digital shares, "The new Maserati.com is a great example of blending creative, business, and technology to drive human, experience-led transformation of the Maserati business that will lead them to new growth."
The next few months will bring updates to 200+ websites and nearly 20 shopping tools to meet consumer preferences.
Such updates include:
- A logged-in state linked with the Maserati owner app
- A prospect and customer garage
- AR technologies to allow customers to build a closer relationship with their cars ahead of delivery
- An evolutionary step allowing customers to complete their car purchase online
The new experience removes friction in the customer journey and showcases the brand’s quality, luxury product range, and personalization capabilities online.
“We are hugely proud of the new site, which represents another significant step towards embedding digital at the core of the Maserati experience,” said David Mattingly, Maserati head of digital. “Deloitte Digital and ACNE’s ability to combine creative thinking with technology know-how has been pivotal to making this happen and marks another chapter in the successful history of collaboration between our businesses,” he continued.
The collaboration between Deloitte Digital and Maserati will help the brand create an even more powerful digital mark that sticks.
“We are delighted to have extended our business relationship with such a hugely iconic Italian brand, which we’re all fond and proud of,” said Gianluca Loparco, Deloitte Digital and Deloitte-owned ACNE Italy practice leader. “The new site illustrates the best of Maserati, Deloitte Digital, and ACNE’s skills and ambition combined.”
