Deloitte Digital is returning to the Cannes Lions International Festival of Creativity! Through thoughtfully curated conversations and sessions at last year's event, we demonstrated that the most innovative solutions to tomorrow’s problems are developed when diverse minds connect.
Since 1954, the Cannes Lions International Festival of Creativity has been a global destination for recognizing creativity that drives progress. In 2023, Deloitte Digital focused on the power of #CreativeCollisions across talent, technology, and purpose to spark transformative change. We participated in a variety of discussions with influential organizations including Adobe, BECA, Google Cloud, Medialink, Meta, Reckitt, Salesforce, the United Nations Development Program, and Wall Street Journal. Additional sessions included:
Featured Deloitte Digital Cannes Lions 2023 sessions
Have you ever wondered what it takes to be a CMO? Learn from CMOs leading some of the world’s most groundbreaking, bold, and innovative brands as they share the challenges they face and the opportunities they are most excited about. Find out what goes on inside the mind of a CMO, what makes them tick, and what marketing trends and investments they are eyeing in the next 18 months.
Discover whom we have on tap for this year’s Secret Speaker session. As an aspiring medical illustrator, what do you do when you notice that you rarely see images of patients that look like you? You draw them yourself. With less than 5% of medical images showing dark skin, a single illustration inspired a movement that transcended borders and challenged the historical lack of representation in medical illustrations. Though the speaker may be a surprise, prepare to be inspired by a story of transformative change that has made a global impact.
What will the world look like in the next five, 10, or 20 years? If the thought of looking years into the future is a bit jarring, we’ve scaled it down to the next 18 months. Hear from industry visionaries about trends to watch, the next big idea you might not have heard of, and strategies and creative ideas to future-proof your organization.
There’s plenty of evidence that investment in brand and emphasis on creative effectiveness drive impact in both the short and long term. Now, new evidence from global brand valuation leader Brand Finance has uncovered that the commercial impact of high-value brands is undeniable—from pipeline to revenue growth to customer lifetime value. But importantly, these brands also have far stronger financial impact—from balance sheet to M&A to the cost of capital. And they have greater marketplace impact, outperforming the S&P and other major indexes. There’s lots to unpack, and Suzanne Kounkel, CMO of Deloitte, and Craig Duxbury, global president of B2B agency Stein IAS, are here to reveal the why and the how of building B2B brand value.
In this series, hear from various changemakers and pace setters—women who are climbing the corporate ladder, challenging the norms, and leading the cultural revolution of the workplace—about what it takes to make it to (and stay) at the top. Topics include the CMO’s evolving role, the capabilities needed to thrive in a rapidly transforming environment, and the power of inclusive representation in media and brand campaigns to drive growth.
As the CMO’s role expands into increasingly complex aspects of the business, how are collaborations and connections helping increase CMO influence and drive innovation across C-suite roles from CIO to CFO to COO and more? Deloitte Board Chair Janet Foutty and Deloitte Chief Marketing Officer Suzanne Kounkel will share recent research about the CMO’s evolving role and explore the skillsets and capabilities tomorrow’s leaders will need to thrive in this rapidly transforming environment.
Inclusive representation in media and brand campaigns is the biggest trend at Cannes this year. Are inclusive campaigns just lip service and good PR or is there real brand growth and improved outcomes when creative teams are diverse (in front of and behind the camera)? Deloitte Digital Head of Strategy for Ethos Kristin Hooper and Deloitte Digital Health Agency Leader Joanna Ruiz will share recent research and a compelling case study that offer two different lenses through which to view this compelling topic.
Many of today’s headlines call out the risks, shortfalls, and ethical issues surrounding artificial intelligence, namely its potential for bias around race, gender, nationality, and age. It’s easy to let the headlines bury the immense opportunities within AI to support underserved communities and provide them with new access to historically out-of-reach resources; the power of AI can prevent natural disasters, fight disease, and enable businesses and other organizations to provide 24/7 services to those in need. Join us as we convene leaders on the cutting edge of AI exploration to discuss the positive impacts AI will have at the local level.
It’s easy to get lost behind the computer screen—and a hybrid way of working can exacerbate feelings of isolation and separation from teams. Although the hybrid work model has widely been in effect for the last two years, managers in creative industries are still struggling to establish a culture of togetherness within their teams. This conversation will formulate realistic strategies to stay connected in ways that meet our employees' needs while building our teams upward.
Advancing health equity with Illustrate Change
Our 6 'aha moments' from Cannes Lions 2023
7 trends that had us buzzing with excitement at Cannes
Generative AI has the potential to transform marketing
Read our research to find out why >
Inclusive representation should be a business imperative
View Case Study
Read our Creativity Gap research to find out >
Where's the creative leadership going?
View Case Study
Explore our CMO Program >
We have year-round insights and inspiration for CMOs
View Case Study
Seize growth opportunities in the next era of digital commerce >
Activate the future of commerce
View Case Study
